Market Your Business & Support the Community

You're invited to join us!  The GSFABA promotes the region in a variety of ways - some of the most visible are our world-class events that attract thousands of residents and visitors from across the globe. 

Sponsorship opportunities are now available to businesses and individuals, affording you broad exposure through our marketing efforts that put your name front and center.

Sponsorship opportunities still available include the annual Auction, Bridge of Flowers Classic Races, the Iron Bridge Dinner, Moonlight Magic, and our member breakfasts.  Promote your business while supporting these great community events and the economic vitality of the region. 

 If you'd like information about 2017 sponsor opportunities, please call Carmela at 413-625-2526 and we'll design a package just for you.

Spring has sprung!

We’re getting ready for our annual auction this Saturday, April 22, (read more below) and sincerely hope you will plan to attend! In addition to a fun evening of food and bidding, the auction proceeds support the many activities of the Business Association.  

Our mission is "to empower, strengthen and sustain our region’s economy by helping businesses prosper and communities thrive. We promote and advocate, locally and with the state, to support the wide range of businesses that are part of our rural character through partnerships, networking, research, education, and events."

At the heart of what we do is the belief that forging closer regional ties strengthens us and that a healthy economy is essential to supporting our special and wonderful quality of life.  

Specifically, here's a list of just a few of the programs and projects we work on to support our members, community, and region:  

  • We support our members with website listings, connections to trainings and loan programs, and business promotion opportunities; 

Tourism Day with Adam Hinds, Peter Tomyl of Mohawk Trail Association, Carmela Lanza-Weil of GSFABA, Colleen Janz and Janine Vellucci.  

  • We promote tourism and economic development through advertising, advocacy, and partnerships with state funded Regional Tourism Councils (GSFABA does not receive state tourism dollars). These RTCs promote our region throughout the state, region, country, and the world.  The economic impact of our visitors for the Mohawk Trail RTC area shows tourism brought in around $227 million in direct spending and supported almost 2,000 jobs at a combined payroll of $53.6 million.  Earlier this month, I accompanied Peter Tomyl, President of the Mohawk Trail Association to Boston to promote our region with lawmakers in an effort to encourage state spending on tourism. Thanks to Pine Hill Orchards for providing apples for the attendees!  We distributed two bushels of their delicious apples. (Photo right: Tourism Day with Senator Adam Hinds, Peter Tomyl of Mohawk Trail Association, Colleen Janz, Janine Vellucci, and me!)  
  • We also provide other economic development activities, including working with potential businesses seeking to relocate to the area and providing information and networking opportunities. We work with a variety of regional committees, attend workshops and networking opportunities throughout the state, and tirelessly promote our towns.
  • Our events, including the upcoming Bridge of Flowers Classic Races, the Iron Bridge Dinner, and Moonlight Magic, attract thousands to our region every year bringing their discretionary income with them (and leaving a lot of it right here in our communities).  
  • We also manage the tourism website,, and the member site, These two sites attract more hits every year and businesses listed, as a member benefit, enjoy higher visibility and opportunity to interact with potential visitors. Our calendar continues to be the “go to” site for happenings and events throughout the region.
  • We produce the annual map of the region distributed to 30,000 visitors throughout the region – through visitor centers, the Bridge of Flowers, the Potholes, the Big E, and in member establishments. We’re in the last steps of production for the new map this year and will have it distributed next month.
  • Other activities include those closer to home – monthly networking opportunities at Business After Hours, our two member breakfasts – the Spring Breakfast is coming up May 5, and frequent email blasts to over 1,500 subscribers promoting events, tours, happenings, and recreational activities.
  • We partner with the towns to manage programs and initiatives including the Cultural District in Shelburne Falls and various studies that help with planning and strategies as we look into the future.

And that’s just our bigger projects all of which we do with tiny a tiny staff (1.5 or so) plus an abundance of volunteers including a wonderful board of directors and committee members who help get it all done.

We need your help to continue doing this work.  Several of our sponsors have realigned their priorities this year and will not be sponsoring at last year’s levels.  There is uncertainty at the state level for funding tourism and the arts, which may further impact our bottom line.

How can you help? Become an event sponsor for one or more of our events (more on that below), continue or begin your membership (easy to sign up online at, and consider volunteering. We can’t do it without you!

Stay in touch and thank you for your support.


Mothers Gift Basket
Saturday, April 22, 2017 at 6 PM at Shelburne-Buckland Community Center

Come for the silent and live auctions, 50/50 raffle, live music, beer from Berkshire Brewing Company, and delectable foods from Cliff's Smokin Backyard BBQ.​

Bid on these incredible items!
2 Cape Cod Getaways
Week-long stay at cabin in Vermont
Josh Simpson Large Inhabited Planet
Round of Golf for 2 plus carts at Mount Snow
Large wooden Adirondack chair from Andy's
Radio ads at WHAI / Bear Country
Handmade exquisite crafts
Artisan foods and beverages
Fine jewelry
Personal Training Session
Items for your home and garden
Professional services for your business!
and so much more!

Tickets are on sale now and include entry, 1 free drink, hors d'oeuvres, and dessert.
$15 in advance | $20 at the door
Call 413-625-2526 or email 
to make your reservation today.
at Coldwell Banker Upton-Massamont Realtors
7 Bridge St, Shelburne Falls
Thursday, April 20, 2017
5-7 PM
Join us after work for networking and to hear about the 2017 outlook on real estate in Franklin County!
Catered by Delicatesse, a new cafe in Shelburne Falls!
All are invited!
$5 for GSFABA Members | $8 for Non-Members
Thank you to our sponsors!
flower pancake
Friday, May 5, 2017
7:30 - 9:00 am
At Berkshire East
66 Thunder Mountain Rd
Charlemont, MA 01339
Advance Rate:
$14 for GSFABA Members, $16 for Non-members
Door Rate:
$16 for GSFABA Members, $18 for Non-members
Make your reservation by email: 
or by phone: 413-625-2526
Full breakfast buffet!
Marvin Shippee Community Service Award Announcement
GSFABA Scholarship Announcement
What's New at the GSFABA
Plus a presentation by Oreste Varela, Springfield Branch Manager, U.S. Small Business Administration. Oreste will provide an overview of SBA’s programs and resources which assist entrepreneurs and existing business owners, in the areas of capital access, business mentoring and workshops.
Oreste Varela has been with the U.S. Small Business Administration since November 2012. He is the Branch Manager of the Springfield office with responsibilities that include; lender relations, customer service, and marketing of SBA resources and programs. He received an Associate’s degree in Radiation Therapy Technology from  Gwynedd-Mercy College, PA and his Bachelor’s in Computer Science from  St. Peter’s College, NJ. He is also a retired US Air Force Colonel with over 30 years of experience in administrative leadership, management and strategic planning.
Thank you to our sponsors!
The next one is Saturday, May 13
Bring Your Mother to Shelburne Falls!

Enjoy our unique small businesses,
meet the artists,
relish the food of our restaurants,
walk in natural beauty,
and experience HOME.

Visit these local businesses:
Keystone Market (42-44 Bridge Street): Pick up a free cookie for mom at the deli!
Salmon Falls Gallery (1 Ashfield Street): Winter’s Bone: Photographs by Carl Nardiello, reception 4-6pm with music by Al Canali. The exhibit Winter’s Bone by photographer Carl Nardiello is a series of ongoing photographic studies inspired by the forms, color, and light of late fall and winter. When the dominant foliage of summer falls away, fresh layers of landscape reveal themselves. Each day, each shift of weather and wind, creates new contexts. The capture of such images is one of feeling, of intuition, and a precise use of technology. Exhibit runs from May 5 – June 25.
Molly Cantor Pottery (20 Bridge Street)
Shelburne Arts Co-op (26 Bridge Street):  "A World Beneath Our Feet", Rag rugs by Lynda Faye and floor cloths by Joanne Gold are 19th-century crafts brought into the 21st century. The artists experiment with vivid color and bold patterns for these traditional floor coverings, moving them from utilitarian objects to usable art. Reception 2-5 pm with live music and refreshments.
Davenports' Service Station, the Mobil station on Route 2 just east of the village of Shelburne Falls, TEMPORARILY CLOSED on Monday, April 3 for an underground storage tank upgrade. This upgrade will take 3-4 weeks. During this time, customers will have limited access to the automotive repair bays and to the convenience store.
Everyone at Davenports' looks forward to seeing you after their reopening at the end of April. Look for their grand reopening sometime later this spring!
Follow the progress of this work on Davenports' Facebook page at 
You're invited to join us!  The GSFABA promotes the region in a variety of ways - some of the most visible are our world-class events that attract thousands of residents and visitors from across the globe. 
Sponsorship opportunities are now available to businesses and individuals, affording you broad exposure through our marketing efforts that put your name front and center.
Sponsorship opportunities still available include the Bridge of Flowers Classic Races, the Iron Bridge Dinner, Moonlight Magic, and our Fall Breakfast.  Promote your business while supporting these great community events and the economic vitality of the region.  
If you'd like information about 2017 sponsor opportunities, please call Carmela at 413-625-2526 and we'll design a package just for you.   
Are you having trouble with mail merges, label-making, or setting up a social media page? Are you unsure what a hashtag is or how to use it? 
Shira, Project Coordinator at the GSFABA, is ready to help you with your daily technological and web needs! 
Ask Shira about:
  • Social Media
  • Email
  • Website set-up and maintenance
  • Microsoft Office
  • Google for businesses
  • Marketing materials/printing
  • Other- if she doesn't know the answer, she will help you find it!
Call Shira at 413-625-2526 or email
to ask questions or make an appointment.
Joe Judd is retiring from the Shelburne Selectboard after 21 years.
Please join us May 1st from 4 to 6:30 pm at the Shelburne Senior Center, 7 Main Street, Shelburne to celebrate his contributions to theTown and the area before his final Selectboard meeting and annual town meeting.
Tickets are $25 which includes food and gift.
Please contact the Selectmen’s Office 625-0300 x.1
Robert Manners 625-2914

Please RSVP no later than April 28th
Full day of activities for visitors of all ages - including colonial-era encampment
Deerfield, Mass. (March 22, 2017) --- Travel back in time and rediscover the history behind the Patriot's Day holiday and the "shot heard 'round the world" at Historic Deerfield on Saturday, April 22.  The Patriot's Day Revolutionary Muster will offer a full day of activities for visitors of all ages throughout the village, including a colonial-era encampment.
"The Revolution played out in different ways all across our state as people responded to the news of what happened on April 19, 1775, in Lexington and Concord,"said Laurie Nivison, Director of Marketing at Historic Deerfield. "This event will give visitors the opportunity to gain a richer sense of what life was like in early America during this period."
Revolutionary times will come to life through demonstrations of period crafts and activities, fife and drum music, canon and musket firing, and a muster. Historic Deerfield Guides and Open Hearth Cooks will interpret open hearth cooking and powder horn carving in the 1786 Hall Tavern. Horse-drawn wagon rides will transport visitors through the village, and all historic houses will be available for touring. Visitors can make a flag to wave during the afternoon parade, and then take it home as a memento. 
From the opening "Reveille" at 10:30 a.m., visitors can experience a typical day in a colonial encampment.  Highlights will include a procession accompanied by the fifes and drums to the town Liberty Pole, the reading aloud of an official "Muster," as well as a re-enactment of the delivery to the town of the news that the Revolution had begun.  On-going demonstrations include camp cooking, sewing uniforms, and children's toys and games.
"We are proud to welcome The Nathan Hale Ancient Fifes and Drums who will play a lead role in the day's activities and create the encampment," Nivison said.  "Their talented re-enactors in period costume will bring to life the sights and sounds of Revolutionary times."
The Nathan Hale Ancient Fifes & Drums have been officially recognized by the State of Connecticut as the reactivated 19th Connecticut Regiment of Foote - Continental Line.  The Incorporated group consists of four units: The Field Music, Knowlton's Connecticut Rangers, Capt. Stephen Buckland's Artillery, and the Company of Artificers.  They have performed at a number of leading historic sites including Old Sturbridge Village, Heritage Plantations, Van Cortland Manor, and Valley Forge.
Also on view will be the exhibition Engraved Powder Horns from the French and Indian War and the American Revolution: The William H. Guthman Collection at Historic Deerfield's Flynt Center of Early New England Life.  One of the finest assemblages of this indigenous and unique American art form ever presented, these 75 powder horns offer a wealth of documentary information about the original owners and carvers who created them.
The Patriot's Day Revolutionary Muster will take place at Historic Deerfield on Saturday, April 22, from 10 a.m. to 4 p.m., rain or shine.  Admission is $18 for adults (18+), $5 for youth (6-17), under 6, Deerfield residents and members are free. Family-friendly food will be available for purchase.   
For more information, including a detailed schedule of the day's activities (available a few days prior to the event), please log onto, or call (413) 775-7214.
Group rates available by advance purchase-perfect for seniors, homeschoolers, scouts and anyone visiting with 10 or more people.  For group information and reservations, please contact Lillian Miskinis, Visitor Services Manager, at (413) 775-7132. 
Deerfield, Mass. (April 10, 2017) --- Historic Deerfield will host the 42nd meeting of the Dublin Seminar for New England Folklife on Saturday, June 24, 2017. The one-day conference, titled "Small World: Toys, Dolls, and Games in New England" features nine lectures on the culture of children's play in New England and adjacent areas of New York and Canada during the 17th through the 19th centuries. 
The conference opens with talks on the material culture of toys by fashion specialists, archaeologists, and historians who will discuss the making of high-style dolls, the distribution of toys in girls' industrial schools, and toy-making during and after the Civil War. It continues with an examination of English emblematical books for children, printed board games designed for young minds, and the evolution of children's libraries in the larger eighteenth century. The conference concludes with a look at the growth of the outdoor games of baseball and football in the face of "blue laws" and the military occupiers of Revolutionary Boston. Participants are invited to bring items from their collections for display and discussion. 
The Seminar is designed for educators, historians, collectors, independent scholars, librarians, preservationists, and museum curators, as well as students and the general public. A selected and edited transcript of this conference will appear as the 2017 Annual Proceedings of the Dublin Seminar for New England Folklife, to be issued about two years after the conference. Past Seminar Proceedings and publications by program speakers will be available at the conference.
The 42nd annual meeting in the Dublin Seminar series, "Small World: Toys, Dolls, and Games in New England" will take place at Historic Deerfield, Deerfield, Massachusetts.   Housing is available at group rates at local hotels.      

For the complete conference schedule of lectures, please visit 

Advance registration for the conference is available online or a registration form can be downloaded at Registrants may request complimentary lecture abstracts through e-mail. For information and registration by telephone, contact Julie Orvis at (413) 775-7179 
The Dublin Seminar for New England Folklife is a continuing series of conferences, exhibitions, and publications whose purpose is to explore everyday life, work, and culture in New England's past. Founded on the premise that traditional lore and material folk culture are rapidly disappearing in New England, the series focuses attention on emerging areas of folk studies, regional and local history, cultural geography, historical archaeology, and vernacular and antiquarian studies. Conferences are held in June or July of each year with concurrent exhibitions at participating museums and art galleries. Dublin Seminar conferences are sponsored by Historic Deerfield.
Deerfield, Mass. (March 28, 2017) --- The building framing technology used in New England to the mid-19th century is the focus of the upcoming symposium, Before the 2'x4': New England Framing Options to the Mid-19th Century, at Historic Deerfield.  Geared towards both professionals practicing in all aspects of the preservation field as well as owners of historic structures, the symposium will be held on Saturday, July 15, 2017, from 9 a.m. to 4 p.m. at the Deerfield Community Center, 16 Memorial Street, Deerfield, Massachusetts.
The symposium will feature lectures and presentations from notable speakers on the topic of framing, looking at the variety of ways to erect a structure that were practiced in New England, based on local tradition, expediency, efficiency, and technology.  The speakers include Tad Baker exploring archaeological and documentary evidence for early earthfast structures; Jim Garvin reviewing myths and facts surrounding log and garrison construction; Jack Sobondiscussing the move from scribe to square rule framing; Jan Lewandoski assessing vertical plank framing evolution; and Bill Flynt talking about the introduction of stack plank, or ribbon construction, in the second quarter of the 19th century. There will also be an opportunity to inspect samples of some of these forms of construction at a reception after the presentations.
Registration for Historic Deerfield's Before the 2'x4': New England Framing Options to the Mid-19th Century is $85 per person ($75 for Historic Deerfield members) with an optional box lunch available for purchase. To view the complete schedule and to register online, visit or contact Julie Orvis at (413) 775-7179 to register by telephone.
August 18, 19, & 20
To take on one of the Heath Fair 100th ideas or propose your own, please contact: 
Art Schwenger
Betsy Kovaks 
WANTED: Old fair photos to display. Give us a call and we'll make copies from your originals.

Get your License to Carry or FID card!
Overwatch Outpost will be holding an NRA Home Firearms Safety Class. This is the required class needed to get your Firearms Identification Card or License to Carry (Pistol Permit). 
WHEN: Saturday, April 15th at 9:00 AM
WHERE: Mountain Lodge (Shelburne Senior Center), 7 Main Street, Shelburne Falls, MA 01370The cost for the class and materials is $90.00 per student. Pre-Registration is required. You may sign up at Overwatch Outpost
97 Main Street, Charlemont, MA 01339
Or you may call to reserve your spot and pay by telephone. 413-339-8800Space is limited to 20 students, so sign up early! This class is expected to take approximately 4 hours. Check us out online at
Saturday May 13, 2017, 7:30 pm to 8:30 pm
Buckland Town Hall, 17 State St, Shelburne Falls, MA
Join the Shad Ladder Radio Hour for our salute to the bicycle culture of Franklin County Saturday, May 13th, at the Buckland Town Hall. The show starts at 7:30, and features live music, local writing, true tales of two-wheeled glory, and the Plaid Shad Players!  
Tickets sold at the door.  $8/$6 for seniors.
in Shelburne Falls at 8 Deerfield Ave, down by the river 
Sunday April 23, 5pm  
Introduction to Fermented Veggies
with Trevor Ring of Tringo Cultures!
Dive into the world of microbes in this hands-on fermentation workshop. Understand how fermentation relates to permaculture and how preserving your own food, and even purchasing locally made fermented products, can help shift society in a positive direction. You will learn about the basic process of how to utilize the wild microbes that surround us and our food to make sauerkraut and other salt-brine pickled vegetables. Bring a pint jar and walk away with a jar of kraut and a wealth of knowledge on how to start preserving food at home through this traditional technique.
Our guest presenter, Trevor Ring, is a Fermentation Culturalist and Integrative Nutrition Health Coach who has taught fermentation classes around the Pioneer Valley for over two years. Learning directly from the well-known Fermentation Revivalist, Sandor Katz (author of Wild Fermentation & The Art of Fermentation), and assisting him with a college course in Vermont, Trevor presents a vast wealth of knowledge and experience on the subject. He also creates products for Nourish Wellness Cafe in Northampton under the name Tringo Cultures, and assists with miso production for South River Miso Company in Conway.
Donation $10+
Sunday May 7, 5pm
Grand Opening for the Sowing Solutions Hub!
Our NEW Permaculture Design & Education Community Space
****  Join us for an evening of live music, socializing by the riverside, plant and seed swap :)  ****
Sunday May 28, 5pm
Support Your Local Pollinators ~ Native Pollinator Habitat Gardens
with Amy Cozzolino of Amy's Pollinator Plant Nursery!
Bees are a keystone species in almost all terrestrial ecosystems, and many bees are facing troubling population declines.  Each of us, in our own yards and in our communities can shift our gardening and landscaping practices to support bees, other pollinators, and beneficial insects.  This talk will introduce the principles and practices of creating pollinator habitat. We will discuss plant species that supply nectar and pollen and learn about larval host plants for butterflies.
Amy Pulley is a long-time gardener who is excited by what plant-pollinator relationships can teach us about living in a world where reciprocity strengthens resilience. Her enchantment with pollinators and with plants inspired her to create Wing and a Prayer Pollinator Plant Nursery in her backyard in Cummington, where she grows from seed  and sells over 100 species of mostly native plants to feed a diversity of pollinators. She recently became active in Western Mass Pollinator Network  to encourage and support the creation of habitat in our communities.
Donation $10+
Sunday June 11, 1-4 pm 
Mushroom Cultivation in Your Garden
with Ari Rockland-Miller of The Mushroom Forager!
Learn to create a landscape that produces a bounty of gourmet mushrooms while nourishing soil fertility and boosting vegetable yields. Participate in a hands on inoculation demonstration of king stropharia mushrooms in garden beds. Also, discover how to maximize lion's mane yields using the totem method. We will also cover outdoor shiitake production in the Northeast, from inoculation methods to laying yard management and season extension. Participants will inoculate their own shiitake log to take home, and enjoy a mushroom tasting. 
Our guest presenter, Ari Rockland-Miller is a writer, instructor and lecturer on wild and cultivated mushrooms and edible plants. He is co-founder of the popular blog The Mushroom Forager and is author of a forthcoming book on how to safely and fruitfully forage for the most coveted wild mushrooms in North America. The Mushroom Forager's work has been featured on CNN's Great Big Story, New England Public Radio, Vermont Public Radio, and in magazines including Vermont Life and Northern Woodlands.
Workshop $35-$45 sliding scale (plus $15 to take a shiitake mushroom log to grow at home)
** Our Permaculture Design Course **
3 Weekends in All: 
May 20-23, July 15-17, and Aug 18-21
Permaculture Design Certification Course
Gather the skills to design for abundance in your home landscapes and for resilience in your communities.  Visit numerous permaculture demonstration sites, participate in a guided ecological design project for real clients at Nine Mountain Retreat Center and Snow Farm New England Craft Program, network with leading permaculture designers, and learn from a stellar team of educators. This course qualifies for optional college credit and is celebrating over 10 years of permaculture education!
Details and Registration at:
 Although there will not be a RiverWalk this year, the theme of Second Saturday on June 10 will be celebration of the river.
Visit our participating businesses:
Molly Cantor Pottery, Salmon Falls Gallery, Shelburne Arts Cooperative, and Keystone Market
A special performance by Exploded View down at the Glacial Potholes on Deerfield Ave. Supported by HATCH.
The Shelburne Falls Women's Club will host their annual tag sale at the Village Information Center (75 Bridge St)
And The Arm's Library will hold their annual book sale at 60 Bridge St, Shelburne Falls
Thanks to Greenfield Savings Bank and Flanders Law Offices!
Business After Hours Thursday, April 20 Coldwell Banker Upton-Massamont Realtors   21st Annual Auction Saturday, April 22   GSFABA Spring Breakfast Friday, May 5 7:30 - 9 AM   Greenfield Savings Bank Grand Reopening Friday, May 5   Second Saturday Saturday, May 13 Bring your mother to Shelburne Falls!   Shad Ladder Radio Hour Saturday, May 13   Bridge of Flowers Plant Sale Saturday, May 20   Second Saturday SaturdayJune 10 Celebrate the River!     Post An Event >>

The Shelburne Falls Trolley Museum located in Shelburne Falls, Ma.,  is recruiting volunteers to help with its trolley car operation as well as ticket sellers, painters, carpenters, and grounds maintenance.

Training Day will be held at the museum, located on Depot St in Shelburne Falls, just up the hill from the Bridge of Flowers, on Saturday, May 20th, starting at 10 am.  The Trolley Museum will provide hands-on and “classroom” training for all our trolley and pump car crew members.  The day is geared for requalifying returning crew members, but new volunteers should attend as well.  The program will cover safety issues, the proper operation on Trolley Car No. 10 and the pump car, and talk about passenger care and telling our guests about the history of No. 10. The trolley crew helps guests take a fifteen minute ride back in time on the historic trolley, which was restored in 1999, and had carried freight and passengers on the Shelburne Falls and Colrain Railway between Shelburne Falls and Colrain and crossed the Deerfield River on a concrete bridge now known as the “Bridge Of Flowers”.

According to Alden Dreyer, the Safety and Instruction Supervisor, as well as the Crew Dispatcher, “We need Motormen and Conductors on weekends of our operating season, Memorial Day weekend until the end of October.  Our day is split in half so you can be with us for 3.5 or 7 hours as you wish. The conductor is in charge of the car and responsible for passenger safety at all times.  The motorman runs the car in a safe and careful manner.  Conductors give a five minute talk at the end of the line on the history of trolley operations and must be prepared to answer various questions”. During the time that the Shelburne Falls and Colrain Street Railway operated (1896-1927), women were not considered suitable trolley car crew members, but according to Dreyer, “We have several women as motormen and they do very well”.

For more information, visit or call Sam Bartlett at 413-624-0192.  Lunch will be provided for everyone attending the training session, so if you plan to attend, please e-mail us at and put SFTM in the subject line with your name and a brief message introducing yourself and your interests.

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