Santa's Workshop, Parade of Lights,
Lighting of the Village, and more!
Kick off the holiday season in Shelburne Falls with Moonlight Magic, a spectacular event known across the region. Join over a thousand shoppers who come to the village to shop, eat, enjoy the parade, and visit Santa!
We're working to make it a memorable event with the new Passport and the Parade Contest! 
We could use some extra help to make it all happen.  If you have time and inclination, please contact the office via phone or email and let us know how you can help out. 
Here's what we need: 
  • Two or three people to help hang a few more lights any day this week or next (preferably when it's not raining)
  • Two people to help plug the lights into the poles and hang the pole tags - this can be done Wednesday or Thursday of next week;
  • Four people to help direct traffic at the Salmon Falls Gallery parking lot during the event;
  • One person to drive the shuttle bus on the Shelburne side from 7pm - 10pm the night of the event;
  • One person to help with set-up and one to help with take-down after the event (could be the same person)
Thanks, in advance, for your consideration. 
Wishing you and yours a happy and peaceful Thanksgiving.


The Greater Shelburne Falls Area Business Association (GSFABA) and The Art Garden announce the launch of H.A.T.C.H. 2 (Hilltown Art & Thriving Community Happenings)! Working off the success of the first round held earlier this year, the H.A.T.C.H. program is designed to inspire, support, and help fund creative projects that engage the hilltown communities of western Franklin County. H.A.T.C.H. will support the development, refinement, and launching of projects brought forward by artists and other community members. It is funded, in part, by a Massachusetts Cultural Council Adams Grant awarded to the GSFABA.

Two free work sessions -- facilitated by working artists Jane Beatrice Wegscheider, Artist Director of The Art Garden, and Phyllis Labanowski, a regional artist and co-director of Art For A Change and ARTeens -- will be offered to help artists develop and receive feedback on their idea. At the end of each session, those interested in moving their projects forward may apply for the opportunity to present their vision at a community hatching event on Saturday, February 11, at the Art Garden. $50 - $1000 seed money will be awarded to each project along with mentoring support and marketing assistance to help launch the projects. Applications are now available at GSFABA.org.

Work sessions will be held at The Art Garden on Thursday, November 17 and Wednesday, November 30, 2016. Applications for the hatching event are due Tuesday, December 13, 2016. Winning projects will be selected through a juried process; projects moving forward will be notified in early January 2017. All applicants will receive mentoring and support through the GSFABA.

The selection criteria include:

  • Relevance to and/or takes place in one of GSFABA’s 10 towns (Ashfield, Buckland, Charlemont, Colrain, Conway, Hawley, Heath, Plainfield, Rowe, and Shelburne);
  • Lead artist(s) lives, work, or are connected to the ten town region;
  • The project engages the community in its making or interaction after it's made.
  • The project integrates the arts into community life. For example, it may represent the character and quality of a community; highlight what is special or unique about a specific place; or address a local challenge or priority.
  • The project can be completed by June 30, 2017; and
  • The proposal has a realistic timeline and budget.

Creative projects, performances, or events including murals, sculpture, performance, spoken word, or street art as well as almost anything else you can imagine will be considered as long as the project meets the above criteria. Artists that create a performance or a community conversation with an artistic twist, an event, or a spectacle that is permanent or temporary, that engages residents and visitors are all encouraged to apply.

For more information, contact:
Jane Beatrice Wegscheider, Artist Director of The Art Garden 
email: csartgarden@gmail.com

Carmela Lanza-Weil, Executive Director of GSFABA
email: carmela@shelburnefalls.com

bahlogoJoin us for an evening of socializing and snacking

Thursday, November 17
at McCusker's Market
3 State St.
Shelburne Falls
5-7 pm

All are invited! Bring your business cards.

Thanks to our sponsors!

GSB interim logo print process    FCC logo

How can traditional brick and mortar stores successfully meet today's growing trend of cybershopping? What is the future of providing goods and services to Gen-Xers and Millennials? 
Jon Hurst, President of Retailers Association of Massachusetts (RAM) will address these questions at the next Franklin County Chamber of  Commerce breakfast on Friday, November 18, at Terrazza Ristorante, 244 Country Club Road in Greenfield. 
RAM is a trade group with 4,000 members throughout the state and provides many types of services to their members. These services include insurance programs, credit card processing, group purchasing, legislative advisories and more.

Serving begins at 7:20 and the breakfast concludes by 9 a.m. The presentation is perfectly timed for holiday shopping, whether you're buying or selling.
FCCC members $13 (if prepaid or pay-at-door), $14 (billed). General admission $16. Call (413) 773-5463. When making reservations, please let us know if you have food allergies so that we may accommodate your needs.    
Thanks to our breakfast sponsors Harmon Personnel Services and Franklin Hampshire Regional Employment Board.
Conference Sat. Nov. 19
Theme: Body of Knowledge.TEDx enthusiasts will come together again this autumn for a day of dialog, exploration and action around the theme “Body of Knowledge.”
Building upon the success of TEDxShelburneFalls’ past signature, salon and TED livestream conferences, they've curated another signature event happening the Saturday before Thanksgiving, November 19, from 10 am to 4 pm.
Tickets for the event - at their new venue, Mohawk Trail Regional High School, 26 Ashfield Rd. (Rt. 112) - are now available for sale online.
General tickets, including lunch catered by Shelburne Falls’ award-winning Hearty Eats restaurant are $40, or bring your own lunch for $30.
Student/senior tickets with lunch are $30 and $20 BYOL.
Get tickets at www.TEDxShelburneFalls.com. Tickets may also be purchased at the door, however lunch is not available for purchase on the day of the show. (Get tickets before Nov. 12 to secure a lunch reservation.) If you can't make it out, watch the free internet livestream for real-time viewing beginning at 10:00 am at their website.
Overwatch Outpost is now offering guided fishing trips on the Deerfield and other local rivers! 

We are currently offering a fall special for one or two people. Book your trip with us before November 25th 2016, and get a full day trip for one or two people for just $350! This will include a full day, guided trip with one of our professional guides, in a drift boat complete with comfortable seating, casting platforms and leaning stanchions, a packed lunch from the Cold River Café, drinks and snacks! We use only the finest equipment from Orvis, including rods, reels, and tackle. If you prefer, you may bring your own gear. Also a great gift idea for Dad!
Call today to reserve your trip! 

Open Call for Short FilmsFemale Filmmakers Asked to Submit Short Films for Screening

GSFABA, Women in Film and Video: New England, and Hermes Strategic Communications invite female filmmakers to submit works which run 20 minutes or less to their “Fabulous February Fringe” event which will be held in Shelburne Falls, Massachusetts on February 11th, 2017. All films can be submitted for free through Film Freeway. Film submissions will be accepted until December 20th, 2016. Full directions for submission can be found at Hermes Strategic Communications.

This mini-film festival seeks to promote at least ten films written and/or directed by women. The theme of the fringe is LOVE (right before Valentine’s Day), and films which follow that theme are encouraged to apply. A question and answer segment after the screening is available for all filmmakers who can attend the event.

The screening is sponsored by Women in Film and Video: New England (WIFVNE) and Hermes Strategic Communications. WIFVNE is a nonprofit membership organization dedicated to supporting the accomplishments of women working in the film, video and new media industries. Hermes Strategic Communications offers provides small businesses the tools to connect with their target audience through web, video, and print media.

Are you organized and enthusiastic about the Bridge of Flowers Road Race?  We need you!  GSFABA seeks a race director to take on organizing this amazing event!  Now entering its 39th year, the race attracts 1,000 runners and walkers from across the region.  If you're interested  -- or know someone who might be -- get more information here.  Application materials due this Friday, November 18, 2016.
Dole Book StoreEvery Second Saturday of the month, visitors can come to Shelburne Falls to shop, play, eat, explore, and more! Our first one is Saturday, December 10th.
Second Saturday is about showing off who we are all the time: a place where visitors can meet the artists/curators themselves and get a behind-the-scenes understanding of their craft.
Help us get the word out about Second Saturday!
Click here to view the event listing and post it on your website or social media page.
8:30-10:00 AM: Intermediate Kripalu Yoga (Kate)
4:00-5:00 PM: **Yoga for School Teachers (Kate)
6:00-7:15 PM: Core Flow and Barre Class (Kate)

8:00-9:00 AM: YogaFitness (Kate, sub.)
9:30-11:00 AM: **QiGong Series (Collin)
6:00-7:00 PM: Yin Yoga /Gentle (Kate)

8:30-10:00 AM: Intermed./Advanced Vinyasa Yoga (Kate)
12:00-1:00 PM: Lunch Break Yoga (Melissa)

8:00-9:00 AM: YogaFitness (Daniel, sub.)
12:00-1:00 PM: **Easy Tai Chi (Steven)
3:00-5:00 PM: Intro to Yoga 30 min. sessions (Kate)
6:00-7:15 PM: Slow Flow Moderate Yoga (Kate)

8:30-10:00 AM: Gentle Kripalu Yoga (Kate)
12:00-1:00 PM: Co-op/Community Yoga (Rotating)

9:00-10:15 AM: NEW TIME! Slow Flow Vinyasa (Melissa)

9:00-10:30 AM: Morning Yoga (Robin)

Kate and Daniel will sub for Yoga Fitness through mid-November

** denotes series classes: please call to register for these

All other listed classes are open for drop-in. Please join us anytime!

Individual instruction is also available.
Go to Shelburnefallsyoga.com for more information!

For a unique gift, the Buckland Historical Society is offering a beautiful, full color, 2017 Calendar of Robert Strong Woodward’s paintings, entitled, ‘New England Seasons’.
Woodward was a New England artist from Buckland, MA, 1885-1957, and sold his work to celebrities such as Jack Benny, George Burns, and Robert Frost.
The calendars are $20.00 and the proceeds benefit the Buckland Historical Society. 
They can be purchased at:
Andy’s & The Oak Shoppe, 352 Deerfield St., Greenfield;
Boswell’s Books and Sawyer News, Bridge St., Shelburne Falls; 
The Buckland Public Library, Upper St., Buckland 
They can also be viewed and ordered on line at http://store.bucklandmasshistory.org
This holiday season, Historic Deerfield brings the excitement of a 19th-century winter ball to the village with the introduction of a new, interactive evening tour, "Getting Ready for a Winter's Ball."  On this special illuminated evening tour, participants will visit with the 19th-century residents of Deerfield as they get ready for a ball. Along the way they will encounter a variety of scenes capturing the spirit of the evening.  Visitors will step inside the Hall Tavern kitchen and see the food being prepared, listen to musicians rehearse in the ballroom, meet an anxious mother sending her daughter off to the ball, and learn about a romantic intrigue that's got the village residents talking. The tour concludes with samples of roasted chestnuts and other refreshments.
The tours will be held on Friday, December 2 and Friday, December 9 from 5 p.m. to 8:30 p.m. The tours will leave every half hour and will last for 45 minutes. Admission for the tour is $20 per person, and is limited to 10 people per tour.  Advance registration is required and is available online at historic-deerfield.org.
In addition to the new evening tours, Historic Deerfield continues its tradition of celebrating the holiday season with programs and events for the whole family.
From November 25 - December 11, the museum will serve as a collection site for donations of gifts for Community Action's Family Center.  Community Action is an anti-poverty agency serving families in Franklin County and beyond and operates a Family Center in Greenfield, Massachusetts.  This year, Historic Deerfield will support the Family Center by collecting donations of gifts for children up to 18 years of age to be distributed to families during the holidays. We are asking our friends and visitors to deliver gifts to our museum between Friday, November 25 and Sunday, December 11. Gifts may be dropped off at the museum anytime during open hours, 9:30 p.m. - 4:30 p.m.
Gifts should be unwrapped. Gifts can include toys, gift cards, and even helpful items like gift wrap and tape. The Family Center serves adolescents and teens in addition to younger children, so please help us provide gifts for this age group too. On Sunday, December 11, Historic Deerfield will accept a gift donation in lieu of museum admission.
The holiday spirit continues December 3-18, when visitors can join Historic Deerfield hearth cooks, guides and educators each weekend in a month-long series of traditional festive activities. The fun begins with the 4th Annual King Arthur Flour/Historic Deerfield Holiday Cookie Baking Contest, on Saturday, December 3. King Arthur Flour and Historic Deerfield are looking for the best holiday cookie recipe. This year the contest introduces new categories: "Raise the Bar," "Gingerbread," and "Cookie Cutter." Five finalists will be chosen in each category to compete for first place and the overall grand prize.  For complete contest details and entry information, visit historic-deerfield.org/recipecontest. The deadline for entries is Monday, November 7.
The complete schedule of events for November and December follows below. Please visit historic-deerfield.org for the most up-to-date information.
Programs and Events at Historic Deerfield, November and December 2016
Unless otherwise noted, all programs are included with general admission to the museum.
Special Events
Day of Giving
Friday, November 25
9:30 a.m. - 4:30 p.m.
Opt-out of Black Friday chaos, and instead let Historic Deerfield be your destination for handmade, heartfelt giving in preparation for the holiday season. On the Day of Giving, every museum visitor will have the opportunity to handcraft a special gift using simple or natural materials. The Day of Giving also kicks off our gift drive to support the Community Action Family Center. Bring an unwrapped gift to help support the Family Center's holiday season.
17th Century Life
Saturday, November 26                           
10 a.m.-4 p.m., drop in anytime, Visitor Center at Hall Tavern
Meet the Society of the 17th Century, a group of re-enactors who will bring our historic Hall Tavern building to life with an incredible array of period arts, crafts and trades. Also enjoy open hearth cooking demonstrations, and make a handmade gift with the help of a museum educator.
Wreath Making
November 28, 5 p.m.-8 p.m., Deerfield Community Center
November 29, 2 p.m. - 5 p.m., Deerfield Community Center
Help create beautiful natural wreaths to decorate the doorways of Deerfield. Bring your creativity, enthusiasm, and an extra pair of pruning shears. No experience required. Supplies and refreshments will be provided. A second workshop will be offered on November 29, from 2-5 p.m. Free, pre-registration required. Call 413-775-7179, visit historic-deerfield.org, or email jorvis@historic-deerfield.org to register.
Getting Ready for a Winter's Ball: Special Evening Tour
December 2,  5 p.m. - 8:30 p.m.
December 9,   5 p.m. - 8:30 p.m.
Tours leave every half hour and last for 45 minutes.  $20 per person, advance registration required.
It's the night of a winter's ball in Deerfield and the village is abuzz with excitement. On this special illuminated outdoor evening tour, you'll visit with the 19th-century residents of Deerfield as they get ready for the ball. Along the way you'll encounter a variety of scenes capturing the spirit of the evening.  Step inside the Hall Tavern kitchen and see the food being prepared, listen to the musicians rehearse in the ballroom, meet an anxious mother sending her daughter off to the ball, and learn about a romantic intrigue that's got the village residents talking. The tour concludes with samples of roasted chestnuts and other refreshments. Register in advance online at historic-deerfield.org.
Holiday Baking Day
Saturday, December 3
10 a.m. to 4 p.m., Visitor Center at Hall Tavern
Calling all bakers...and baked goods lovers! Historic Deerfield kicks off its celebration of the holiday season with Holiday Baking Day. The day will be filled with the delightful aroma of baked goods from demonstrations and entries into the King Arthur Flour/Historic Deerfield Holiday Cookie Baking Contest.
Fruitcake: How a Much-maligned Baked Good Taught Me About My Heritage: Chef demonstration by DeDe Wilson, founder of Bakepedia.com, and noted cookbook author and baking expert, will divulge her secret love affair with fruitcake.
Wedding Cake: Historic Deerfield's Open Hearth Cooks will also be making wedding cake, which in early New England was a spicy cake with dried fruits and nut - what we call fruitcake today!    Learn about the history behind this delicious holiday treat.
The First "Christmas Cookey": Amelia Simmons is credited with writing the first American cookbook. Our hearth cooks will be using her cookbook and baking her recipe for "Christmas Cookey."
Horse-drawn Wagon Rides
December 3, 4, 10, 11  
11 a.m. to 3 p.m., Visitor Center at Hall Tavern
The beautiful horses of Karas Farm will greet you at the Visitor Center, and provide a lovely tour down our historic street. *weather permitting
Gift Making
Saturdays and Sundays, December 3-18
12 p.m.-4:30 p.m., Visitor Center at Hall Tavern
Make progress on your gift list by making a special gift by hand. Visitors may choose to make one of two simple hand-crafted gifts.
Tavern Games
Saturdays and Sundays, December 3-18
10 a.m. - 4:30 p.m., Visitor Center at Hall Tavern
Sit down and enjoy a game of checkers, fox and geese or merelles. Try your hand at table top nine pins, Jacob's ladder, and ball and cup.
Make Your Own Hot Chocolate Mix
Saturdays and Sundays, December 3-18
10 a.m. -4:30 p.m., Visitor Center at Hall Tavern
The Aztecs were the first to make hot chocolate by mixing cacao with water and flavoring it with chili, honey, and spices. Europeans adapted their recipe by adding sugar and milk. Make your own hot chocolate mix to take home that is inspired by a colonial chocolate recipe.
Community Action Family Center Holiday Gift Day
December 11, 9:30 a.m. - 4:30 p.m.
Bring an unwrapped toy donation for the Community Action Family Center and receive free museum admission for the day. (One admission per one toy donation.)
Open Hearth Cooking: Apples
November 5, 12, 19, 25, 26
10 a.m. - 4 p.m.
Some home lots on The Street in Deerfield included an orchard. Families relied on a seasonal harvest of the fruit to provide cider, a staple beverage. Apples were eaten fresh, and were also dried to be used later. Hearth cooks will prepare a variety of familiar and creative apple dishes from early recipes. 
Sugar and Spice: Holiday Baking
Saturdays and Sundays, December 3-18
10 a.m. - 4 p.m., Visitor Center at Hall Tavern Kitchen
Traditional holiday treats have their origins in rarity. Though today it is easy enough to go to the store for chocolate, citrus, cinnamon, ginger or sugar, in the past such ingredients were the expensive results of trans-oceanic trade.  The use of these ingredients during holiday times signified a willingness to splurge in honor of the occasion. Join our Hearth Cooks as they explore the sugar and spice that make the holidays nice.
Historic Trades Demonstrations
Visitors will meet talented craftspeople and observe their work up close with our Historic Trade demonstrations.
Friday, November 25
Paper Marbling with Regina and Dan St. John
Redware Pottery with Stephen Earp
Saturday, December 10
Letterpress Printing: Holiday Cards with Carl Darrow
About Historic Deerfield, Inc.
Historic Deerfield, Inc., is dedicated to the heritage and preservation of Deerfield, Massachusetts, and the Connecticut River Valley. Its museums and programs provide today's audiences with experiences that create an understanding and appreciation of New England's historic villages and countryside.
Admission is $14 for adults (18+), $5 for children (6-17), free for children under 6, members and Deerfield/South Deerfield residents. For more information, please call (413) 775-7214 or visit historic-deerfield.org.

Do you love living in Buckland? 
Do you want Buckland to continue to be a vibrant community with a high quality of life?

We need your input! Go to: https://www.surveymonkey.com/r/BucklandHousing to fill out the survey online, or pick up a hard copy at: Buckland Town Hall, Buckland Public Library, or Senior Center.

Buckland is facing changes that present challenges and opportunities for the town. The Buckland Housing Plan Committee, with assistance from the Franklin Regional Council of Governments (FRCOG), is conducting this survey to gather input from residents for the creation of a local housing plan. The plan will be completed by the end of December 2016, and will identify housing needs in Buckland and strategies that the Town and area organizations can take to address those needs. Please complete this short survey to help us develop goals and strategies that will guide this work. All responses are anonymous and confidential.

In recent years, Buckland has experienced a decline in population, especially among young families with children. School enrollment has declined, resulting in higher per-student costs for the town. At the same time, the senior population (age 65 and older) is growing, and is expected to comprise 42% of Buckland's population by 2035, compared to 17% in 2010. The current housing market is tight in Buckland, with low rental vacancy rates and few homes for sale. A household earning the median household income in Buckland ($52,356) cannot afford the median home sale price of $207,250. An estimated 31% of Buckland households already live in housing that costs more than 30% of household monthly income.

Survey results will be available on the Buckland town website in November and as a hard copy at the Town Hall and Senior Center. A final draft of the housing plan will be publicized and made available for public review in December.

Thank you for your help with this project!

The Greater Shelburne Falls Area Business Association (GSFABA) serves the businesses and the community of region. We strive to empower, strengthen, and sustain our region’s economy by helping businesses prosper and communities thrive.

The GSFABA believes that forging closer regional ties strengthens us all. We work to promote businesses and economic development, and advocate locally and statewide for our region. We create and manage partnerships, provide networking opportunities and relevant educational activities, conduct research, promote tourism, support the creative economy through programs and services, and produce events.

We are honored to have you as a member.

This spring, in response to member feedback, we began a website redesign with the aim of making the websites easier to navigate. At the same time, we shifted our dues payment on-line in order to streamline the process for you, our member, and to increase efficiency and savings in the office. In addition to online dues payment, we also offer a monthly payment plan for paying dues and reserving space on the annual Place Map. Members can log in and change photos, update hours, announce special events, and change contact information.

We announced these changes in the spring through this monthly Business Bulletin and special email announcements. I’m writing to let you know about the change and invite you to check out the new website design.

To retrieve your password to log in online:

  1. Go to http://www.gsfaba.org/membership/forgot-your-username-or-password.html
  2. Click the Lost Password checkbox.
  3. Enter your username and your email address.
  4. Click Send Password. Your password will be emailed to you, and you can return to http://www.gsfaba.org/membership/member-login.html to log in.

If you do not know both your username and your password, please recover the username first, then the password. To recover your username, please enter your E-mail Address, leaving Username field empty, then click the Send Username button, and your username will be sent to your email address. From there you can use this same form to recover your password.

To change your username or password:

  1. Log in to your account.
  2. Click Edit Your Profile in the menu on the left.
  3. Type in your new username or password in their respective fields (you must type in your password twice to verify it).
  4. Scroll to the bottom of the page and click Update.

To print your invoice online:

  1. Log in to your account.
  2. Scroll down to the bottom of the page and click "Click here to view the list of invoices.”
  3. Click any invoice date to view that invoice. A separate window will pop up with your invoice and you can print it from there.

If you need assistance logging into your account at gsfaba.org, please call or email and let us know. If your email address has changed, please send us an email from the new address.

Thanks so much for supporting the economic vitality of our region!

Join us at McCusker's Market
Thursday, November 17 from 5 -7pm
Bring your business cards!
November 17 & November 30
6:30 - 9pm
Friday, November 25
4-9 pm

Join Our Mailing List

Join the Business Association

Download our Member Brochure.
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You will soon be able to join online. Until then, call us and we can help you get started. 413-625-2526

The Greater SFABA Promotes Our Region with ShelburneFalls.com

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The face of our region is www.shelburnefalls.com . This website is supported entirely by our business association.