2013 October

Expanding into the Future and Preparing for Winter

We at Berkshire East are excited to see the colors of the hills changing as we work tirelessly to prepare for winter. There are several projects on going at the mountain this fall to expand our commitment in being the best family fun and outdoor recreation destination in southern New England. The most obvious project is the new 12,000 square foot addition to our main base lodge. This structure will offer an additional 250 seats, new food service and après ski lounge area. There has also been some exciting trail work with the widening of UMass, Hemlock and Wilderness will provide additional terrain and race training space. The most tangible change will be seen in a massive improvement in the snowmaking system with 17 addition stationary guns and a large improvement in the pumping system to improve efficiency and overall production.

Berkshire East has made huge strides in the last five years to distinguish itself as the only outdoor recreation resort in the world that draws all of its required power usage from onsite renewable energy sources. With the 900Kw Wind Turbine and the 500Kw Solar field, the mountain produces more energy than it uses during the year and does so in a clean and responsible way. These large projects will allow the mountain to head into the future with less reliance and exposure to the potential swings in future energy costs but, more importantly, do this in a clean and responsible way.

Berkshire East is heading into its 37th year with some exciting changes in efforts to offer the best possible experience for visiting guests. The mountain has been proud to be a major attraction in the hill town region, drawing more than a 100,000 skier visits during the winter season and close to 12,000 zip liners during the warm months. The mountain employs more than 250 people during the winter months and over 50 people during the summer. For three decades, Berkshire East has been a business that has added economic strength to the local region and with our recent growth and developments in renewable energy production, we hope to head into the future improving our offerings to guests and remaining a strong employer for decades to come.

We invite all of our friends in the surrounding hill towns to visit the new lodge this winter for a great cup of coffee or for an exciting day of skiing. We hope that you can come and see all of our new changes and experience how we are making responsible steps towards the future. Even though economic times have been rough for the last six years, Berkshire East has found success by providing the highest possible level of outdoor recreation and quality experiences to families in an affordable way. We want everyone to get outdoors and enjoy the true beauty of the hills of Western Massachusetts.

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Join Us! Enjoy great company and delicious food from Elmer's Store!

The 2013 GSFABA Fall Breakfast & Annual Meeting will be held on Friday, November 1, 2013 at the Shelburne Buckland Community Center located at 53 Main Street in Shelburne from 7:30 AM - 9:00 AM.

Make your reservations by contacting the GSFABA office at 625-2526 or email

Please make all checks payable to the GSFABA and mail to GSFABA, P.O. Box 42, Shelburne Falls, MA 01370. Mastercard and VISA are also accepted by calling the GSFABA office.

Prepay/preregistration price before October 24th: $12.00 per person
After October 25th price: $14.00 per person

Who should attend? Retail Business Owners

The Franklin County CDC in collaboration with the Greater Shelburne Area Business Association is offering a workshop for Retail shop owners to help boost sales for the Holiday season. The purpose of this summit is to:

• Focus on the financial opportunity through the holiday season
• Examine characteristics of our communities that attract holiday spending
• Reinvigorate your approach to holiday retail traffic
• Maximize your opportunity for year end sales & profit
• Build synergy between businesses through visual merchandise planning

Presenter: Anita Eliason, shares her experience in merchandising & sales training. Anita was on the sales team that launched Godiva Chocolates in the US. In addition has owned and operated retail and service businesses. Anita recently joined the Franklin County CDC as a Business Development Specialist.

On Oct 30 Guest speaker, Jennifer Roberge, Personal stylist and visual merchandiser who is currently owner of Zesta Style and has had a sales management career with Elieen Fisher, the Gap, and Sandra Messinger Jewelry.

Wednesdays, Oct 23rd and Oct 30th
7:30-9:30 am (light refreshments served)
Shelburne Senior Center

Cost: Any Business Association or Chamber member $15 others $25

Register by contacting, 413-774-7204 ext 114 or

Sponsored by the Franklin County CDC and the Greater Shelburne Falls Area Business Association

Friday, October 25th, 8:00 - 9:30, Shelburne Senior Center

Facilitator: Phil Billitz, Internet Marketing 4 Quarters Technology LLC and GSFABA Marketing Committee Member

Top 3 Reasons to List Your Business on

1. It’s free
2. It’s easy
3. Your business listing will be seen by up to 2 MILLION people a year who are looking for places to go and things to do on a Massachusetts vacation

Join us for this hands-on workshop that will show you some of the most important features of this exciting new website, and walk you through the steps necessary to get your business, events, and special deals in front of a huge, eager, audience of potential customers. Sign up early by calling the GSFABA office at 625-2526 or email

Fee: $5 for GSFABA Members or $10 for non-members

"A Sense of Place" at Memorial Hall on October 13, 2013

Our area is full of talented, creative folks good enough to take on the world. Saturday, October 13 proved it to attendees at this year's TEDx. The 13 presentations at Memorial Hall the other day ranged from Foreign Relations (Adam Hinds, Buckland) to Native American music (Christopher Newell, Griswold, CT) to How to Be a Sense of Place Sleuth (Erica Wheeler, Colrain).

Congratulations to everybody who presented the other day, and to Stacy Kontrabecki, who did an amazing job putting (and keeping!) TEDx Shelburne Falls together. Watch for the videos, which will be available on the TEDx Shelburne Falls website.

On Friday, November 29th from 4:00 - ? Shelburne Falls will be holding the annual event Moonlight Magic! We are seeking vendors, street performers and musicians.

A typical Moonlight Magic attracts nearly 1,500 visitors to the Village. The event is a kick off to the holiday season. Over 1,000 luminaries lines the street and sidewalks to create a festive atmosphere. The event includes Lighting of the Village, Parade of Lights, Visits with Santa, Carolers, Street Performers, Vendors, Classic Cartoons, and Trolley Rides!

If you are interested in participating as a street performer or musician please contact us at or call 413-625-2526.


Amanda Abramson
Event / Volunteer Coordinator
Greater Shelburne Falls Area Business Association

You are invited to join with your friends and neighbors in an evening of discussion that will advance the communities of Buckland, Greenfield, Montague and Shelburne towards a clean, secure and more affordable energy future. Propelled by its citizens, businesses and municipal officials, many communities in Franklin County are already recognized as clean energy leaders. But there is more we can do. Please join us at the Clean Energy 101 Forum to kick-off the Franklin Regional Council of Governments Community Energy Strategies Program for Buckland, Greenfield, Montague, and Shelburne. The Forum will provide an opportunity to share ideas for the development of a community driven Clean Energy Roadmap.

The Forum will be hosted at the Greenfield Community College (GCC) Cafeteria on Tuesday October 22, from 5:00 pm to 7:00 pm. Doors open at 4:30 pm to the public. Refreshments and light food will be provided.

The Community Energy Strategies Pilot Program (CESP) is an initiative developed by the Massachusetts Clean Energy Center in collaboration with the Department of Energy Resources Green Communities Division. The program, delivered in partnership with local officials and community volunteers, helps communities identify and develop strategies for implementing the mix of clean energy projects and incentives best suited to address local interests, needs, and opportunities for clean energy development across all sectors.

The event is accessible. Please contact Stacy Metzger, FRCOG 413-774-3167 x128 for any requests for accessibility.

Please pre-register for this event so we can plan appropriately for food and beverages. Registration is free, simply follow this link:

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You will soon be able to join online. Until then, call us and we can help you get started. 413-625-2526

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